Social media and social media marketing includes all forms of electronic communication (from websites, social engagement sites for social networking, blogs, group sharing sites, professional networks, micro-blogging, etc.) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).
Some of the more familiar social media platforms are Twitter, Facebook, LinkedIn, and Tumblr.
In the consumer world, social media and social media marketing use these platforms to generate knowledge of who you are to potential customers. If used effectively, these platforms can drive customers to your website to improve brand recognition, and create an interest in your products and services. The ultimate objective is to increase sales for your company.
Having a comprehensive social media marketing strategy is vital today, and we can help you integrate your website and the various social media platforms to make them an effective part of your overall marketing program.
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