Social marketing is designed to build awareness about a social issue in order to trigger behaviors which benefit the public in general. That’s the text book definition but to recognize what it is-a better description would be; a type of marketing campaign which might focus on health issues, recycling, saving endangered species, and other programs. Using social marketing to promote awareness rather than pursuing sales of commercial goods or services. This is typically the means to engage the public involvement, and, ultimately, implement change in attitudes and behaviors, rather than being a commercial marketing endeavor.
This is an ideal way to promote a specific social agenda, and can be very successfully used to promote awareness and create support or funding for any cause or not-for-profit organization. Cancer research, literacy programs, and other causes which promote the public good rely on this form of marketing.
R&S Marketing was instrumental in helping a local not-for-profit foundation develop a social marketing campaign designed to prevent adolescent depression and suicide.
Let us contact you to discuss some creative ideas for developing an effective campaign for promoting your organization.
For example: For one of our clients, we used social marketing to offer free advice and how-to-find services that provided a health benefit to all consumers. even though products provided by the client were not involved. This program created response and appreciation.
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