Understanding the role of promotion within any campaign requires a clear knowledge of the function of promotion and it’s impact on achieving marketing goals.

By design, individual or short-lived promotions drive immediate response, while long-term, repeat campaigns are designed to build consumer loyalty to a specific product or service.

Promotions and events are often seen as one entity, but both require clear, precise goals that are measurable by attendance, participation and/or sales. Both are an important part of strengthening customer/company relationships. R&S Marketing has a long history of successful promotions that have delivered and we can help you do the same for your business.

We’ve developed successful promotions for Jack-in-the-Box, McBride Homes, Seven Up, Wehrenberg Theaters, Chads Coalition for Mental Health…all have generated response, sales and revenue for the organizations.

Let’s talk…we’d like to do the same for you.