Media planning and media buying is like a giant puzzle, and you have to consider every single piece in order to achieve the client’s goals. Knowledge of formats, programming, demographics, psychographics, market profiles, population definitions, etc., are absolutely critical.
When you have all the pieces and know where they go, only then can you begin to deliver a solid program for the client. We cut our teeth on media planning and buying, and we create and implement plans that deliver maximum impact for each dollar spent.
R&S Marketing, a strategic promotions company, is a full service advertising agency in St. Louis providing services in web development, broadcast media, social media marketing, search engine optimization, production, graphics and design.
For additional information on this topic, see: http://www.advertisingperspectives.com/adblog/media-technology/media-planning-and-buying-software-revolution/comment-page-1/
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