Business to business requires a very different marketing approach than businesses which sell directly to consumers (business-to-consumer marketing).
Business to business marketing often involves very complex sales and distribution channels, and complex individual marketing solutions to address each of those channels. The ultimate task is to identify all of the various people who influence buying decisions and then determine the most cost-effective media mix available to reach them.
An integrated B2B marketing program might include trade magazines, direct mail, PR, the internet and social marketing, with each media channel tailored to the specific markets requiring your products or services. Content is king here. Our staff includes professionals with experience in creating collateral literature, promotional advertising, and marketing to a wide variety of businesses.
In addition, we all have on-the-ground experience in selling (not just marketing) to businesses, especially those businesses which are classified as dealer/distributor organizations. We understand salesmen, including distributor reps. and brokers, and we can work with you to create incentive programs which entice them to emphasize your products over those of their other suppliers. As a result, this virtual increase in your sales representation leads to greater market awareness and increased sales for your products and services.
We can help you maximize your B2B strategies in order to create wider sales coverage, better distributor relations, larger market share and increased revenues.
R&S Marketing, a strategic promotions company, is a full service advertising agency in St. Louis providing services in web development, broadcast media, social media marketing, search engine optimization, production, graphics and design.
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