St. Louis Advertising Agency | Media | Social Media

Maybe Direct Mail Ain’t Dead Yet…Just Sayin’

May 10, 2012

By: Bill Shoss Just for fun, I saved all the direct mail that we received at home last week. Just wanted to see what we are actually getting thru the mail in these days of social marketing uber alles. Here are results: Total pieces received: 66. Breakdown as follows: ...
Thank you Mean Girls!

April 27, 2012

By: Gay M.R. Will, Account Executive-Hubbard Broadcasting, St. Louis I wanted to officially say thank you to all of the “mean girls” and guys from my past. They motivated me to always put my best foot forward! They taught me patience, reliance on creativity and to think “outside the box”....
Is Commercial Radio Really Dying? Part I

April 23, 2012

Over the past decade, commercial radio has stepped up their non-spot revenue hunt. Digital sales have become a major part of budgets for the local sales staffs. Each year brings more competition and audiences have become harder to harness. In 2006, radio revenue was 18.1 billion according to Investing...
5 Lessons From Rock Bands on How to Create Word of Mouth

April 17, 2012

The goal of all advertising is word-of-mouth! You can’t buy it and a little of the bad kind will kill you or create obstacles that are almost impossible to overcome. I discovered this article by Martin Atkins and found it fascinating and right to the point. Plus, it makes sense!...
Is The Advertising Business Getting Too Old

April 11, 2012

Written by: Gay M.R. Will, Account Executive at Hubbard Broadcasting-St. Louis Is the advertising business getting too old? There’s an article in AdWeek about the Advertising industry needing a Face Lift to attract young talent. My immediate reaction was “Need a facelift? We don’t need anything changed! We have experience!...
Should I Cancel My Advertising When Times Are Tough?

April 10, 2012

Written by: Gay M.R. Will, Account Executive at Hubbard Broadcasting-St. Louis I’ve always been told that when Wall Street Falls, that’s NOT the time to pull my money! That’s the time to start playing the game more seriously….get as much of that action as I can! Take advantage of the...
Promotion and Event Marketing

April 10, 2012

Understanding the role of promotion and event marketing within any campaign requires a clear knowledge of the function of promotion and it’s impact on achieving marketing goals. By design, individual or short-lived promotions drive immediate response, while long-term, repeat campaigns are designed to build consumer loyalty to a specific product or...
Fun Facts For Easter!

April 8, 2012

Retail never ends and this is a big holiday for the department stores. New oufits, shoes, candy, baskets, the list is endless! So just for fun, some Happy Easter Facts. Easter is here, Wheaton! Here are some fun facts to celebrate. What did you say? When taking a bite into...
5 Things To Know About Adding Content

April 6, 2012

This is about the 5 things to know about adding content to your website, blog or social media. I’m sure you’re thinking “only 5″, how can that be? Here’s why…after much research and a lot of hair-pulling, I’ve got it down to the 5 key points. Top 5 Things About...
Importance Of Blogging VS Facebook

March 30, 2012

This is a really interesting and informative about the importance of business blogging vs Facebook. I’m a big Facebook fan (not too sure about the new timeline thing) but Facebook determines who sees you. When you blog, everybody sees you! So, if you have content that is for the masses,...