Advertising Agency in St. Louis│ Media │Web │R&S Marketing

Social Marketing and Restaurant Marketing: A Parable

February 12, 2012

Social marketing and restaurant marketing have a lot in common. When your search engine optimization is working, your blog is going strong and you’re moving up to page one or two on Google . . . but the phone still isn’t ringing…is your mix right? Isn’t the objective to make...
Web Developers – Choose Carefully To Avoid Nightmares

February 6, 2012

Web Developers-choosing a web developer is tricky, as I have learned. During sixteen years in business, I have often used strategic partners with great success. Then there are the times when I’ve looked to new resources and landed flatly on my head. For anyone considering taking on a new resource, vendor...
SEO – Writing Content for the Web

February 6, 2012

Search Engine Optimization or content, content, content! The most important thing you can do for your website and your social media accounts is to provide valuable and informative content…regularly. It will move your site and it will move the sites of your clients. Google changes their algorithms constantly but the...
Marketing Basics of Posting on Facebook

January 25, 2012

There are basics of posting and I don’t mind telling you this piece of information about marketing to Facebook took me forever to discover. Oh, and there are plenty of shortcuts when you do figure it out but that’s for another time. We’ll talk about the basics of the Facebook. ...
Advertising Made Simple – Traditional Media VS Social Media

January 20, 2012

That’s just it…advertising is not simple! It’s kind of like throwing spaghetti at the wall…throw it long enough and something might stick. Possibly the reason social media is the most popular kid in school right now. It’s really a matter of how much time are you willing to spend to...
Don’t Send An Angry Email…Duh!

January 13, 2012

I constantly read articles on the industry, social media, client relationships, etc. Today there was a long article on the avoidance of sending angry emails. Isn’t that one of the first things you learn as a child? Never speak out of anger or when you’re angry. I mean really, how...
Websites, SEO, Social Media, Oh! My!

January 4, 2012

By Alice J. Ross Having worked in the advertising and marketing world for more than 30 years, I’ve found that one thing never changes and that’s something is ALWAYS changing. Just to stay on top of the curve (we’re not talking “ahead”) and continue to create effective and successful strategies...
R&S Marketing – Like Us On Facebook and Maybe Win A Kindle Fire

December 7, 2011

Growing Facebook business pages is no walk in the park, it takes time, strategy, marketing and a big ole’ dose of luck. We’ve scratched our heads, considered the possibility of being totally clueless, thrown that possibility out and puzzled over what we were missing. So, we started watching promotions, engagement...
Think Buying Media Is Simple? Not If You Do It Right!

December 5, 2011

By Alice J. Ross Marketing and advertising is just one aspect of achieving a client’s goals. Let’s start with broadcast media. It’s not as simple as pulling a ranker against the demo…even though many do it this way. Media planning and buying is a lot more complicated than that. Each...
“BRANDING SCHMANDING”

November 10, 2011

I need leads! And I mean NOW! It seems that everywhere we hear that branding and social marketing are the only ways to go to build sales and profits. If, “they” say, people find you on FaceBook, Twitter, or another digital community and have a positive experience, then social marketing is...

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Think Buying Media Is Simple? Not If You Do It Right!

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