In advertising/marketing circles, you’ll hear many people carelessly throw around the term “branding” when referring to a commercial (radio, t.v., web, etc.).
“Branding” Is Not:
- a logo
- a color
- a font
- It’s the one way you want your core customer to feel about your business
Coke Or Pepsi? Mac or PC?
Blog Written by Tim Burt,
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