There are basics of posting and I don’t mind telling you this piece of information about marketing to Facebook took me forever to discover.  Oh, and there are plenty of shortcuts when you do figure it out but that’s for another time.  We’ll talk about the basics of the Facebook.  Tumblr is creeping up fast and so is Pinterest – with a bullet!  Again, we are just talking about Facebook now.

Facebook – The best times to post are 7-9am, 5-7pm and 10pm-12MN.  Logical…it’s like drive times in radio or prime news areas for television.  All the research shows these best times to get your content seen and better yet, responded or
commented on.  If you are a business page, it’s really important.

Intervals on Facebook.  We’ve covered when are the best times to post, let’s cover the best days.  There was just recently an article I read that spelled out the days which would work the best, but this is what I’ve found…Thursday afternoon through Monday afternoon gets the best response and the best engagement. That time frame will create your marketing curve. Almost everyone available will see your status updates every four hours.  So if you update with that window, almost everyone will see new information.  If you can get them to comment on something you say will increase your “talking abouts”, and that helps grow your followers.

Unlike your personal page where you can find people to like and Facebook suggests people you might like…with a business page, you have to entice them for the add of your page.  Very, very different and decidedly more difficult.  There’s Facebook ads, you can solicit on Linkedin, beg your friends and every other way you can think of…but bottom line you have to become a resource. Not only a resource, but one your friends can “like” and trust.

I will continue to update through my trial and error method.  With my continued reading and research and more changes in Facebook…this might all be different….Stay tuned.

R&S Marketing is a St. Louis Advertising Agency.