Advertising Made Simple - Traditional Media vs Social Media

That’s just it…advertising is not simple!  It’s kind of like throwing spaghetti at the wall…throw it long enough and something might stick.  Possibly the reason social media is the most popular kid in school right now.  It’s really a matter of how much time are you willing to spend to discover what makes your customers or clients tick, or do you hire someone to do it for you?  Big question!  Big answer!

Social media is like everything else, there’s a formula to make it work.  Then depending on your type of business, it’s the offer, how frequently do you tell your customers/clients,how long does the offer last, etc., etc.  Just like traditional media, only new forum.  However, the same rules apply…nothing has really changed except the platform.  It’s funny to me that television, radio and print are now called traditional media.  Did you ever think that would happen?  Now, it’s youtube, Facebook, Twitter, Tumblr, StumbleUpon, oh, and let’s not forget Pinterest…still same goal but now with a moving target.

One of the local radio stations just sent me a promotion for Facebook, television did it last year.  Is it any wonder that everyone stays confused or at best…dazed?  If “traditional” media (corporate groups with big budgets and big research departments) are looking at the new outlets and trying to figure them out, what hope is there for the local business guy trying to compete in his market?  Doing it himself?

Whether 1972 or 2012, it’s still customer service and recognition that pays off, doesn’t matter if it’s through traditional or social
media.  People are still a product of their last conversation.  The best thing you can do is keep “talking” , cross your fingers and hope it sticks!

R&S Marketing is a St. Louis Advertising Agency.