Networking groups have been around for some time, where people with similar goals and mutual interests get together to expand their business reach. With the rise of the internet, groups have been able to expand globally, and information can be gathered instantaneously. A viable internet presence doesn’t happen just by setting up social media accounts. Things don’t happen on their own with accounts like Facebook and Twitter, just like sitting in the corner at a local Chamber of Commerce luncheon isn’t going to get you any connections or leads. The platform is there, but you must become involved in order to see results. Involvement over time will heed discernible results. The following article discusses the similarities and differences of social media and social networking. Social media is the vehicle for communication, whereas social networking is the communication itself. The opportunities are there, but you have to go out and get them! To learn more about our traditional and web-based marketing solutions, visit us at http://rsmktg.com.
Social Media Vs. Social Networking
The definition of social media is the use of web-based and mobile technologies to turn communication into an interactive dialogue. Social networking, on the other hand, is a social structure with people who are joined by a common interest.
Of course, at this point, the definition of social media seems like an oversimplification. In the last several years, technology has brought us very far from where we started and social media almost seems like it is an entirely different animal. Social media and social networking have been instrumental in many major events around the world. It is fair to say that social networking is a subcategory of social media. Many people think that social media and social networking are one and the same and therefore can be used interchangeably. That is a misconception. It is a good idea to look at the differences between the two here and walk away with a clear understanding of the differences.
The main purpose of social networking is to connect with other people. There are other end results that come from those connections on many occasions, such as revenue, for example. Some people argue that social networking came before social media and some others believe that it was the other way around. The foundation of social networking is basically the human side. You fill in your profiles on social media channels and people interact with you based on the personal details that they read about you. Of course, you can do social networking for work or for pleasure. Many strong relationships exist as a result of social networking online. Social networking is about mutual communication.
If you consider what you understood media to be before the Internet existed, it was about television, newspapers, magazines, etc. Once media became available through the World Wide Web, the media was no longer static. Tremendous interactivity capabilities became available to everyone and it felt much more like a personal, one-on-one relationship than anything else. At the heart of social media are relationships, which is in common with social networking. Social media is a very broad term and really encompasses several different types of media, such as videos, blogs, etc. Social media is a place where you can transmit information to other people. Social media is a vehicle for communication. Social media lets everyone share content that other people can share, in turn, with their online connections. You create the buzz through social media.
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