Looking for more ways to get more out of your social media marketing plan, or to start one all together? Here is a great article with tips that may help you to revamp your strategy or outline an appropriate plan for your business. Visit us at http://rsmktg.com to learn more about how we can help you with your strategy.
25 Keys to Getting Waaaaay More Out of Your Social Media Marketing
Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans. So why are so many businesses still treading water with social media marketing? Why are so many marketers still approaching it randomly—without clear direction, without an understanding of its underlying value, and without many of the structures and strategies typically applied to other channels?
Considering that so many companies are overwhelmed by social media marketing, or feel as though they have hit a plateau with their social media marketing efforts, how can you break through and create truly amazing marketing that elevates your business to another level?
Here are 25 keys to getting waaaaay more out of your social media marketing.
1. Develop a clear strategy
Stop everything! Before you go any further with your social media marketing, develop a clear, focused strategy. That is the most important step you can take. Don’t “do social.” Instead, be social. And understand exactly what that means for your business and your audience.
2. Define clear metrics
Do you know how to measure the success of your social efforts? Your efforts don’t necessarily need to be measured via hard revenue figures, but the metrics should go deep enough to guide your actions and ensure real value to your business.
3. Build scalability (tools, technologies, etc.)
It’s easy to get overwhelmed by social media. Use technology for social monitoring, management, posting, and measurement to help you scale your efforts—effectively managing multiple brands across multiple platforms. Otherwise, social media will overwhelm you.
4. Conduct competitive intelligence
What’s the competition up to? Monitor, monitor, monitor. What’s working well for them, and what isn’t?
5. Clarify roles and responsibilities
Who is responsible for what, internally? What are the time commitment and scheduling expectations? Have a well-thought-out action plan in place, so your social media efforts don’t become an afterthought—second to other day-to-day tasks.
6. Develop a reporting structure
Increase value by measuring and reporting results on a regular schedule so you can measure alignment with your goals and implement improvements in future initiatives.
7. Analyze the data
Like strategy, “analysis” is too often forgotten. Without a regular analysis schedule, you’re likely getting only half the possible value out of your social media marketing efforts because you’re not fully capturing insights and trends.
1. Create an innovation platform
Look at social media as an innovation petri dish. Test ideas, see what resonates, collect feedback, engage, and create new value for your customers.
2. Glean customer insights—ask questions
Ask your audience members what they want. Ask them again. And again.
3. Glean customer insights—listen and engage
Listen to what your customers have to say. There’s something akin to scraping one’s fingernails across a chalkboard when customers dish their hearts out and a company ignores their feedback. Instead, have a meaningful dialogue. Engage them, treat them with respect, and make them part of the process.
These days, it seems you can crowdsource practically everything but the kitchen sink (wait, you actually can crowdsource the kitchen sink!). So, use social media platforms to help you develop your next product, solve your next problem, capture data for your next market research, etc.
1. Brand your business
Express your branding and your personality in everything you do. Even if your products are boring, you don’t have to be.
2. Create a 90-day transformation plan
How can you become a better, stronger, and more powerful force? Define your ideal social media presence, then develop a 90-day step-by-step plan to transform your brand.
3. Answer questions
If someone calls you and asks a question, you answer. If he or she emails you a question, you answer. Social media is no different.
4. Provide superior customer support
Your business can learn a lot from online shoe retailer Zappos. The company does an amazing job of providing customer support via social media. So should you.
5. Give ’em some “WOW!”(surprise ’em!)
Shake things up, and completely wow your fans every now and then. Offer something that they will truly value; empower them; thrill them.
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